Range Rover Velar Wows Parisians in Dramatic Unveiling

Range Rover unveiled its latest cruiser, the Velar, in one of the coolest ways imaginable—on a Paris rooftop.

The Velar was craned onto the seventh-floor rooftop terrace of the renowned Haussmann building BVH Marias Rue de Rivoili for the entire city to see. It was one of the most dramatic automobile introductions ever.

There was also a global unveiling at the Design Museum London and premieres in Milan, New York and Shanghai.

The iconic Parisian skyline served as the perfect backdrop for the new Range Rover Velar's stunning silhouette. Modern, elegant and with a touch of glamor the Velar couldn't have been more at home in one of the world’s most beautiful cities,” said chief design officer, Gerry McGovern.

Visit Land Rover Birmingham for more information. Any of our sales associates are happy to answer your questions or schedule a private test-drive with any of our new Land Rover models. We proudly serve our friends in Irondale, Vestavia Hills, and Pelham, Alabama.

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