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Range Rover Velar Wows Parisians in Dramatic Unveiling

Range Rover unveiled its latest cruiser, the Velar, in one of the coolest ways imaginable—on a Paris rooftop.

The Velar was craned onto the seventh-floor rooftop terrace of the renowned Haussmann building BVH Marias Rue de Rivoili for the entire city to see. It was one of the most dramatic automobile introductions ever.

There was also a global unveiling at the Design Museum London and premieres in Milan, New York and Shanghai.

The iconic Parisian skyline served as the perfect backdrop for the new Range Rover Velar's stunning silhouette...
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Pop Star Helps Launch Range Rover Velar in U.S.

Land Rover debuted the new Range Rover Velar to its U.S. fans with a little help from pop superstar, Ellie Goulding, who was the first person to drive the new Velar and to sing for a global audience online.

The arrival of the first Velar was announced by a live performance from the British entertainer. Besides Goulding’s New York show, there was also a charity auction of the new mid-size SUV at the East Side House Settlement Annual Gala later this week.

”I have always been a big Range Rover fan and it was a pleasure to be…
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