When it comes to getting celebrities sponsorships for a brand. The company hiring them needs to make sure that whomever they choose will represent the brand well, and exemplifies the characteristics that are inherent in the products the company sells. This is why we were not at all surprised to hear that Land Rover recently named world-renowned mountaineer, Kenton Cool as the brand's new ambassador.
Kenton Cool is known for climbing some of the world's tallest mountains. He will soon be in the spotlight again as him and his team makes an attempt to be the first people to start a Google hangout from the top of Mt. Everest. Tough, rugged, and built for the most extreme conditions are all things that define Kenton Cool and the lineup of tough new Land Rover models.
Recently, Land Rover gave Cool and his gang a brand new Range Rover Evoque to use as part of a training trip in Norway. Kenton Cool commented on the arctic adventure, saying, "The studded tyres gripped like spilt honey does to the floor, and no amount of playing with the wheel and controls could get the car to lose traction for more than an instant. At the end of each day the team were exhausted, having climbed for hours in temperatures of -15oC. Returning to the Evoque was such a welcome sight, extremely comfortable and easily coping with four exhausted climbers loaded with ice climbing kit. It really was a site for sore eyes."1
If you are going to listen to anyone, listen to this guy. When you do decide that a new or used Land Rover model is exactly what you need to spice up your life. Make you way over to Land Rover of Birmingham to speak with our dedicated staff about all the great financing opportunities that can have you driving home in one of our SUVs today. We are located at 3000 Tom Williams Way Irondale, AL.
Source:1http://newsroom.jaguarlandrover.com/en-in/land-rover/news/2013/03/lr_ambassador_kenton_cool_230413/?from=2&count=8&marketLanguageNodeId=1275&brandId=2827&ContentType=NewsArticles&locus=2