Sir Ben Ainslie is a renowned British sailor who made Olympic history by winning five consecutive medals in the years 1996-2012 (the last four medals were all gold). In 2014 he launched BAR, or Ben Ainslie Racing, a team that aims to bring the America's Cup, a prestigious sailing trophy, back to Britain.
In 2015, team BAR became Land Rover BAR when Land Rover came on as an exclusive innovation partner. This means that Land Rover is dedicated to helping develop the necessary technology to ensure that the team's catamaran can move as efficiently as possible. You can watch a brief video of Ben Ainslie discussing the Land Rover partnership here:
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