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As we mentioned in an earlier blog post, Land Rover planned on revealing its latest Range Rover model at the Geneva Motor Show, known as the Range Rover Velar. With its design focus on a luxurious and extra-spacious cabin that provides a minimal, technology-enabled interior, trading in buttons and switches for the all-new Land Rover InControl® infotainment system - complete with two high-definition 10-inch touchscreens for a completely different method of taking advantage of the tried-and-true Range Rover functionality.

Excitement abounds here at Land Rover Birmingham. And, in many ways, that all can be attributed to our beloved British brand's spanking-new SUV, the 2017 Land Rover Discovery!

"Why's that?" you wonder.

Here to provide you with some context is MotorWeek personality Lauren Morrison. Join her in the clip below for her review of the Discovery:

In base form, the Discovery receives a supercharged 3.0-liter V6 engine as standard. Coupling with an eight-speed automatic gearbox, the base six-banger boasts a burly 340 horsepower and 332 pound-feet of torque.

Better still, it comes right out of ...

Elevate your off-road driving skills on a #LandRoverExperience. Book your adventure now: https://t.co/Xymuv5nApl #RangeRoverSport pic.twitter.com/iBNeLMSHR3

— Land Rover (@LandRover) February 27, 2017

When you purchase a Land Rover, you may dream of outrageous off-roading adventures, but the reality is that we spend most of our time driving on pavement. Not only that but driving on challenging terrain can be dangerous and requires proper training. If you're ready to explore your Land Rover's capabilities, consider a Land Rover Experience Drive.

The #RangeRover family is about to welcome its fourth member with the elegant New Range Rover #Velar. Get updates: https://t.co/OOAxY7cMpw pic.twitter.com/1ysghvxkjb

— Land Rover (@LandRover) February 24, 2017

There's a lot to choose from in the Land Rover Range Rover lineup, but Land Rover has found space for one more! The Range Rover Velar will be the newest addition to the Land Rover family, and will fill the "gap" in the Range Rover line-up that falls between the Evoque and the Range Rover Sport, thereby offering Range Rover devotees even more options. 

With the first month of 2017 already behind us, our team at Land Rover Birmingham are excited to see how the successes of last year translate to this newest one. Based on the latest sales report from Land Rover, things seem to be off to a fruitful start so far. After a year that saw Land Rover and Jaguar combine for a record 102,191 vehicles sold in the United States, the brand is proud to announce its 9 percent increase in Land Rover sales and a strong 30 percent increase between the two premium brands combined.

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A trip to the Jaguar #LandRover Ice Academy in a classic vehicle makes for a memorable experience and a perfect gift https://t.co/wnsOyP6sDp pic.twitter.com/cJqQUdHgpz

— Land Rover (@LandRover) December 13, 2016

This holiday season, Land Rover has an idea that will make any recipient's holiday one to remember. Land Rover Experience Drives are one-of-a-kind adventures in state-of-the-art Land Rover vehicles with professional drivers on incredible courses throughout the world. The latest performance drive experience is the Ice Academy.

When it comes to the best qualities of the 2016 Land Rover Range Rover. the British automaker's full-size SUV sensation, the list just goes on and on. Comfortable and capable, there's very little this tough-as-nails transport cannot do.

And, so, it's with that in mind that we at Land Rover Birmingham invite you to scope the clip below. Here now with more on all things Range Rover are the vehicular gurus at The Car Connection:

Prioritizing high-flying performance above all else is the Range Rover's top-tier trim, the SV Autobiography.

Fitted with a supercharged 5.0-liter…

Did you know that it's possible to drive a 4x4 SUV that's rugged, refined and ready for off-road adventure? Then, take the wheel of the 2016 Land Rover Discovery Sport and watch your driving dreams become reality before your eyes!

Even if you're not an adventure-seeker, you still have to marvel at the Land Rover Discovery Sport's superb off-road prowess. The Discovery Sport displays all-road control with four-wheel drive while a Terrain Response system optimizes performance based on changing road conditions!

Wouldn't be a dream come true to drive a luxury crossover that delivers exceptional performance on highways, city streets and off-road terrain? Well, that's exactly what you'll enjoy behind the wheel of the 2016 Range Rover Evoque!

While competition is always fierce, the Evoque stands out from the crowd with its unrivaled blend of capability, luxury and advanced tech features. That's why the Evoque is simply the perfect luxury CUV whether you're weaving through traffic or charting a new course!

Some things in life have to be seen to be truly believed and that's exactly the case for the first ever Range Rover Evoque Convertible!

As Land Rover's fastest-selling car, the Evoque has simply taken the auto world by storm from the moment it touched down in Birmingham, AL. Now, Range Rover will offer those exceptional qualities in a two-door Evoque Convertible!