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Range Rover unveiled its latest cruiser, the Velar, in one of the coolest ways imaginable—on a Paris rooftop.

The Velar was craned onto the seventh-floor rooftop terrace of the renowned Haussmann building BVH Marias Rue de Rivoili for the entire city to see. It was one of the most dramatic automobile introductions ever.

There was also a global unveiling at the Design Museum London and premieres in Milan, New York and Shanghai.

The iconic Parisian skyline served as the perfect backdrop for the new Range Rover Velar's stunning silhouette...

Land Rover debuted the new Range Rover Velar to its U.S. fans with a little help from pop superstar, Ellie Goulding, who was the first person to drive the new Velar and to sing for a global audience online.

The arrival of the first Velar was announced by a live performance from the British entertainer. Besides Goulding’s New York show, there was also a charity auction of the new mid-size SUV at the East Side House Settlement Annual Gala later this week.

”I have always been a big Range Rover fan and it was a pleasure to be…

Washing your car is one of those tasks that is just plain necessary for you to have done. However, you don't have to do it yourself. You may be able to benefit your car and yourself by hiring a specialist at a dealership to do it for you. Here's why:

Specialists have training in car wash procedures and detailing. They can wash and wax your vehicle in a way that keeps your vehicle from developing rust on the body. Additionally, specialists know the right products to use to give your car a layer of protection against chips and…

If your new-car search has ultimately led you to the compact luxury crossover class, we here at Land Rover Birmingham would be quick to match you up with ours, the 2017 Land Rover Range Rover Evoque.

And why would we?

Cars.com commentator Mike Hanley delivers the need-to-know details in the clip below. Take a moment to hear him out:

No doubt one of our favorite trims across the Range Rover Evoque lineup, the convertible-only SE Dynamic is a stunner from every angle.

Standard features on this model include 12-way power front seats, a wind deflector, an auto-dimming rearview mirror…

For $20 a month, when enabled by AT&T, Land Rover vehicles with InControl Wi-Fi™ will now have access to an unlimited prepaid data plan. Available across the country, the program makes it more convenient and affordable for Jaguar and Land Rover owners using the InControl platform to stay connected on-the-go.

This is how it works: When a data signal is available, users will have access to the latest infotainment services, such as...

In November 2016, the Land Rover Range Rover was given the title of the highest ranked Large Premium SUV in the J.D. Power 2016 Automotive Performance, Execution and Layout (APEAL) Study.

This is the fifth time Land Rover’s flagship model has taken home a prize from the Large Premium SUV segment. And with an overall rating of...

As we mentioned in an earlier blog post, Land Rover planned on revealing its latest Range Rover model at the Geneva Motor Show, known as the Range Rover Velar. With its design focus on a luxurious and extra-spacious cabin that provides a minimal, technology-enabled interior, trading in buttons and switches for the all-new Land Rover InControl® infotainment system - complete with two high-definition 10-inch touchscreens for a completely different method of taking advantage of the tried-and-true Range Rover functionality.

Excitement abounds here at Land Rover Birmingham. And, in many ways, that all can be attributed to our beloved British brand's spanking-new SUV, the 2017 Land Rover Discovery!

"Why's that?" you wonder.

Here to provide you with some context is MotorWeek personality Lauren Morrison. Join her in the clip below for her review of the Discovery:

In base form, the Discovery receives a supercharged 3.0-liter V6 engine as standard. Coupling with an eight-speed automatic gearbox, the base six-banger boasts a burly 340 horsepower and 332 pound-feet of torque.

Better still, it comes right out of ...

Elevate your off-road driving skills on a #LandRoverExperience. Book your adventure now: https://t.co/Xymuv5nApl #RangeRoverSport pic.twitter.com/iBNeLMSHR3

— Land Rover (@LandRover) February 27, 2017

When you purchase a Land Rover, you may dream of outrageous off-roading adventures, but the reality is that we spend most of our time driving on pavement. Not only that but driving on challenging terrain can be dangerous and requires proper training. If you're ready to explore your Land Rover's capabilities, consider a Land Rover Experience Drive.

The #RangeRover family is about to welcome its fourth member with the elegant New Range Rover #Velar. Get updates: https://t.co/OOAxY7cMpw pic.twitter.com/1ysghvxkjb

— Land Rover (@LandRover) February 24, 2017

There's a lot to choose from in the Land Rover Range Rover lineup, but Land Rover has found space for one more! The Range Rover Velar will be the newest addition to the Land Rover family, and will fill the "gap" in the Range Rover line-up that falls between the Evoque and the Range Rover Sport, thereby offering Range Rover devotees even more options.