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Exploring Rural America with a Range Rover Sport


Twenty five years after a fleet of 1989 Range Rover models traversed the most demanding section of the Continental Divide in a Great Divide Expedition, journalist and filmmaker Bryn Mooser documents a similar cross-country trip with a Range Rover Sport in video series "The Road Less Travelled."

With the purpose of meeting new people and exploring new places, Mooser takes on rough terrain in the Range Rover Sport with ease. Watch as Mooser tests the…

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Gorgeous and Flexibly Capable; the New Land Rover Discovery Sport Arrives

There is an amazing new addition coming to the 2015 Land Rover offerings, and it is among the models that will usher in an entire new era of design and capability for our automaker. Let's take a look at the details.


Entitled the Discovery Sport, this completely new model features bold, futuristic styling, indicative of a new design era for our automaker. The interior is equally thoughtful in terms of design, with flexible seating…

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Will Land Rover Choose you to Travel into Space?

Land Rover has recently launched a competition to outshine all other competitions. In fact, there may not be another opportunity like this out there. It's quite literally out of this world.


The first-place prize is so epic, it just might overshadow it's nearly-as-fantastic runner-up awards. Submit a video of why you deserve to embark on this ultimate adventure, and you could win -- get ready for this -- a legitimate flight into space via Virgin…

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Live Vicariously Through this Lucky Owner of a 1974 Land Rover

The automotive market is usually all about the latest-and-greatest model -- the most revolutionary technology and innovative driving dynamics. Just like many other industries, trends come and go and niche audiences are ever-changing. But for as many people that are passionate about the next big thing, there are just as many fanatics of the models of years past -- the retro runner, the classic car, the vintage vixen.


Even when it comes to off-road vehicles -- which are…

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Land Rover Unveils their First SVR Performance Vehicle!

Mercedes-Benz has AMG; BMW has M-Class; new Land Rover models now have SVR.

For the first time ever Land Rover is developing high performance models that will wear the SVR badge, meaning they've been tuned for extra aggressive sport driving. The first vehicle to have this exciting title will be the 2015 Range Rover Sport SVR and we cannot wait for it to arrive at our dealership in the future.

As the specs showed, the Range Rover Sport SVR power proof is in the tasty pudding. With 550hp and 502 lb-ft of torque this SUV has more than enough…

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Range Rover Evoque Has All Your Adventures Covered


Blend your love for Alabama's largest city and our gorgeous lakeside and ocean front land into one vehicle that will take you everywhere: The Range Rover Evoque. In the city, you have performance, excellent fuel economy, and impeccable style and design at your fingertips. On the off-road, you have all that, and an engine that can keep up. The Range Rover Evoque is more than just a pretty face.

Ranked in the top ten…

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Land Rover's Next Big Adventure


Most auto makers are focused on how to bring their vehicles further and further into the future. They are smaller, faster, sleeker, and feature a constantly improving array of new technologies. Every once in a while though, an auto maker gives us the pleasure of going back in time to the good ol' days of the classics.

Land Rover is the auto maker who is taking us on a trip all the way back to…

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Land Rover Augments Reality with Discovery Vision Technology

If you thought the Land Rover Discovery Vision Concept was mind-blowing, you're going to be beside yourself when we introduce you to the futuristic technology the compact SUV will be packing.

Forget the traffic-and terrain-detecting intelligent laser headlights (yes, lasers), the Discovery Vision relies on what Land Rover refers to as "augmented reality," utilizing the windshield and windows like computer screens to project not only a heads-up display but information on the passing scenery…

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Land Rover's Take on Sports Vehicles


What happens when an automaker like Land Rover puts it's mind to making a high-performance sport vehicle? This:

Land Rover decided it was time to switch up how people think of a high performance sports car, we all have that one image in our heads that makes us say, Yeah, that's a sports car. Now that's all in the new Range Rover Sport SVR's dust.

This bad boy was presented in…

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Land Rover Offers Owners an Amazing Assortment of Accessories

When Land Rover owners walk through the doors of our showroom here at Land Rover Birmingham looking for something that will make their SUV special, we send them straight to our parts department. This is because Land Rover offers its drivers a fantastic selection of accessories and features that will take any new model's style and ability to the next level.

You can see some great examples available to Range Rover drivers in this…

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