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It was only earlier this month that the Range Rover Sport shattered the standing record at the Pikes Peak Hill Climb in Colorado Springs, CO. This annual event pits all automakers from around the world against each other as they race in time trials up to the top of this craggy mountain over a 12.42 mile course filled with hairpin turns and seep grades. Car manufacturers put forth their best vehicles and are challenged…

When it comes to getting celebrities sponsorships for a brand. The company hiring them needs to make sure that whomever they choose will represent the brand well, and exemplifies the characteristics that are inherent in the products the company sells. This is why we were not at all surprised to hear that Land Rover recently named world-renowned mountaineer, Kenton Cool as the brand's new ambassador.

Kenton Cool is known for climbing some of the…

Our blog has been on hiatus for a little bit, so now we have a little bit of catching up to do. Land Rover has released some very innovative new vehicles in the past couple of months, and none of them got more attention than the all-electric Land Rover Defender that was unveiled at this year's Geneva Motor Show.

Officially called the Land Rover Defender All-Terrain Research Vehicle, this new model was a totally…

Land Rover enthusiasts know that our favorite British automaker is a favorite amongst the rich and famous. One look at the entertainment news online, and you are sure to see some actor or musician cruising around in their new Land Rover. This is not a recent development either. Recently we heard a news story here at Land Rover Birmingham about a Land Rover that belonged to none other than Bob Marley, the world famous reggae…

If you are a resident of Alabaster or Tuscaloosa who has thought about purchasing one of the new 2013 Range Rover models, then take a ticket an get in line. From the start we knew that the new Range Rover was going to be a great seller, but we didn't expect anything like this. Now, dealerships like Land Rover Birmingham are building huge waiting lists for the Range Rover since demand was not expected…

For many drivers, when somebody says the name Land Rover, the image that comes to mind is of the iconic Land Rover Defender making its way through rivers and over mountains with tons of gear strapped to the roof and a man with a safari hat behind the wheel. Perhaps you have noticed a real lack of these models on the streets of Birmingham, Alabaster and Tuscaloosa and that would be for good reason.

Our…

For many Americans and drivers in the Tuscaloosa, Mountain Brook, and Birmingham areas when somebody says "road trip" it instantly triggers memories about greasy fast food, cramped legs and showers that are few and far between. That was nothing like the trip recently taken by a small team from a British PR group and Land Rover employees where they were out to prove the ruggedness and comfort potential of a new Land Rover model.

The…

Everybody knows Land Rover vehicles are some of the only ones on and off the road that can deliver all-terrain performance and luxury, but oftentimes people forget that a new or used Land Rover can be used for more than recreational purposes. All across the globe, Land Rovers are put to work every day, towing, hauling, transporting and even rescuing. At least that is what happened in this story from a couple of months ago…

Here at Land Rover Birmingham we think it is safe to say that most drivers in the area have gone a while without seeing a snow flurry or a sheet of black ice across a freezing road way. That doesn't mean that your new Land Rover vehicle should not be ready to handle extreme conditions if and when you run across them. That is why we are pleased to tell you that Jaguar Land…